Apple’s digital assistant is 13 years old and one of its original inventors says it’s about time it got a makeover.
Siri is getting a generative AI revamp, a move that will make Apple’s digital assistant powerful and useful again after years of relative irrelevancy, according to one of its original founders.Babak Hodjat invented the natural language processing technology that eventually became Siri. But Fadaghi is doubtful Apple’s announcements go far enough to start the super cycle.“There needs to be much wider promotion and education [from Apple] on the usefulness of Apple Intelligence to drive a super cycle,” he said.
