Chinese tech companies are making a strong impression at this year’s IFA Berlin, Europe’s largest consumer electronics trade show, with prominent exhibition spaces and ads from leading home appliance brands greeting attendees at the trade fair entrance.
TOBIAS SCHWARZ/AFP Chinese tech companies are making a strong impression at this year’s IFA Berlin, Europe’s largest consumer electronics trade show, with prominent exhibition spaces and ads from leading home appliance brands greeting attendees at the trade fair entrance. Among the 1,800 exhibitors, major Chinese brands such as Haier, Hisense, Midea, and TCL command some of the largest exhibit spaces, showcasing a wide range of smart home appliances.
