A federal judge has branded Google as a ruthless monopolist bent on suffocating it competitors. But how do you go about creating alternatives to a search engine that’s synonymous with internet exploration?
Although Mehta praised the quality of Google’s search engine in his ruling and acknowledged the company initially became the people’s preferred choice in its early days, he concluded it resorted to unfair tactics to maintain its leadership during the past decade. Those deals, which totaled $26 billion in 2021 alone, meant Google automatically processed search requests unless consumers took the time to manually go into their settings and choose another option — something that few do.