Plans to broadcast the controversial ad on TV have also reportedly been scrapped – although it is still on Apple’s YouTube channel.
It’s unclear how much Apple spent on the advert; MailOnline has contacted the tech giant for more information Objects being crushed include a guitar, piano, trumpet, books, metronome, sculpted clay, vinyl player and a TV When the press lifts up again, the pulverized remains have vanished and the new iPad Pro appears instead On X, English actor Hugh Grant posted: ‘The destruction of the human experience. It’s likely the controversy generated by the advert would simply help Apple sell its products Apple said it won’t air the iPad ‘Crush’ ad on television as planned – although it’s still on the firm’s YouTube channel Samsung pokes fun at its rival Apple following reports that iPhone alarms aren’t working properly – ‘rest assured our alarms GO OFF’ James Bore, tech expert at consultancy Bores Group, said the ad ‘kind of shows how disconnected they are from actual creative efforts’.