Google is weighing up charging customers to use its AI products. We should be begging it to.
Paid-for AI will be far better, and much more useful in the long run – and it is customers that will come out ahead.Google’s owner Alphabet is weighing up whether to put its AI-powered search features behind a paywall.It could turn out to be the biggest change of strategy in the company’s 25-year history. According to reports, Alphabet, as the owner of the Google search empire is now called, is weighing up whether to put its AI-powered search features behind a paywall, forcing consumers to pay to use them; or whether to keep them completely free, as its basic search function, email server, maps, and all the other services it provides are at the moment.Other AI services are grappling with a similar dilemma.
