Surveys from Salesforce and Roy Morgan suggest consumers are distrusting of businesses using AI and believe it causes more problems but another survey says most Americans haven’t even used ChatGPT.
Over 40% of surveyed customers do not trust companies to use AI ethically, and nearly 70% said it’s more important for companies to be trustworthy as AI tech advances. As more and more businesses use AI, it’s on the brands to earn their customers’ trust.
