The latest tussle in the 400cc motorcycle segment is happening in the digital space and the contenders are the Hero-Harley and Bajaj-Triumph partnerships. This is an indicator that automakers are shifting focus towards online as a new retail strategy to boost sales and improve customer connect.
This is an indicator that automakers are shifting focus towards online as a new retail strategy to boost sales and improve customer connect. These players are keen to ratchet up the numbers via online bookings.
