New computing infrastructure means big tech is likely to miss emissions targets but they can’t afford to get left behind in a winner takes all market
It adds, however, that a “significant portion” of AI model training still relies on fossil fuel-powered energy.Indeed, tech firms are hoovering up renewable energy contracts in an attempt to meet their environmental goals. But without investing in new power sources these deals would divert low-carbon electricity away from other users leading to more fossil fuel consumption to meet overall demand.Normal rules of supply and demand would suggest that, as AI uses more electricity, the cost of energy rises and the industry is forced to economise.
