One of the foremost ways that generative artificial intelligence (GenAI) will help hoteliers is through tools that function much like how individual people are using ChatGPT today: to help with the creation of text. Before looking at specific use cases that senior hotel leaders and managers can try out right now, some theory is in order.
One of the foremost ways that generative artificial intelligence (GenAI) will help hoteliers is through tools that function much like how individual people are using ChatGPT today: to help with the creation of text. First, we throw around this term ‘generative’ nowadays like it’s table stakes, but beyond simply implying the generation of new text or computational results, what it actually indicates are rules not limited to the specific examples provided by the one’s previous experiences.
