Willow By Cricbuzz: This collaboration will create a singular home for cricket in the United States and Canada, allowing consumers to watch live marquee matches alongside best-in-class reporting and analysis. Willow and Cricbuzz are owned and operated by Times Internet, the digital arm of The Times of India Group. Alongside Times Internet’s dominant position as the digital media company in India, this partnership further cements Times Internet’s position in cricket around the world.
The report covers trends and insights on user behavior and content consumption during the cricket season and best practices for engaging with cricket enthusiasts especially on smart surfaces. Employing device-based attribution models will improve accuracy, minimise ad fraud and maximise returns on campaign spends.
