Ipl Viewership: The plans come bundled with speed bumps, free usage, additional data and other benefits, taking advantage of a typical mobile data spike between 3% and 8% during the period to boost revenue. The recharge plans on offer from Reliance Jio, Bharti Airtel and Vodafone Idea for the tournament period provide users with additional data limits at a discounted price, besides providing extra data benefits to existing recharge packs.
The report covers trends and insights on user behavior and content consumption during the cricket season and best practices for engaging with cricket enthusiasts especially on smart surfaces. Employing device-based attribution models will improve accuracy, minimise ad fraud and maximise returns on campaign spends.
