Reels, Meta Platforms’ answer to viral short-form video app TikTok, elicited eyerolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival.But on Wednesday, Meta revealed numbers that show Reels videos are growing rapidly among both users and advertisers and are
But on Wednesday, Meta revealed numbers that show Reels videos are growing rapidly among both users and advertisers and are quickly catching up to the ByteDance-owned TikTok app that is beloved by young users and has reshaped the social media landscape. Meta says the rags-to-riches growth of Reels, which are viewable on both Facebook and Instagram, speaks in part to the company’s improving recommendation software, long the Chinese-owned rival’s strong point.
