Expansion is heating up for Chinese gaming companies seeking opportunities in overseas markets, given the competitive pressure in the domestic market and rising growth opportunities in both mature and emerging markets.
INA FASSBENDER/AFP Self-developed products account for 30 percent of Top 100 in major foreign markets in 2022 Expansion is heating up for Chinese gaming companies seeking opportunities in overseas markets, given the competitive pressure in the domestic market and rising growth opportunities in both mature and emerging markets. While the COVID-19 pandemic sent shockwaves throughout the global gaming market, Zhu Xiaoxiao, head for Moloco Greater China region, a US-based machine-learning company, believes a rising number of Chinese gaming companies will ramp up efforts to expand their overseas presence in the second half of this year.
