Holograms and AI can bring performers back from the dead – but will the fans keep buying it?

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Opinion – Fans can mourn the passing of music legends for years, so it’s little wonder recent advances in holographic and AI technology have found a ready market for shows from beyond the grave.

Our recent study of the “tour” found a mixture of fan reactions, from some who found it emotionally satisfying to others who questioned its authenticity. Given the success of ABBA and their Voyage experience, it might even expand the touring capacity of living artists.

Via: radionz.co.nz