Sony Group Corp said on Wednesday that the success of hit drama “The Last Of Us” from television network HBO is boosting sales of the game series upon which it is based, in a stand-out case of the group repurposing its popular franchises.
“We could see very, very clearly that every time an episode of that show dropped that sales of the game increased very dramatically,” Sony Interactive Entertainment CEO Jim Ryan told an investor briefing. Sony expects PC revenue to hit $450 million in the current financial year compared to $80 million two years earlier.
