Artificial intelligence is shaping up as the next flashpoint between media conglomerates and technology giants after Nine joined its rival News Corp to push for payments from AI firms.
Nine is the owner of this masthead.Google and Facebook fought hard against the existing bargaining code, with the social media company pulling a huge array of pages, including media companies, emergency services and non-profits, from its sites to highlight the risks should the government consider expanding the law.Sneesby’s view dovetails with News Corp chief executive Robert Thomson, who used an earnings call on Friday to demand payment for AI tools that trained on his company’s content and that refer to News Corp content in their answers. Microsoft, which has invested billions in OpenAI and is incorporating its technology into its Office suite and Bing search engine, said it supported the bargaining code and other laws overseas to give fair compensation to local public interest journalism.
